This strategic partnership, spearheaded by the CEO of Small World Records, Smallgod, aims to explore, nurture, and promote a new generation of African talent on a global scale.
By Emmanuel Okoro
Ghanaian indie record label, Small World Records, has inked a deal with global music entertainment company, Warner Music Group (WMG), promising to elevate the African music landscape to new heights. This strategic partnership, spearheaded by the CEO of Small World Records, Smallgod, aims to explore, nurture, and promote a new generation of African talent on a global scale.
Smallgod, a multifaceted musician and entrepreneur, brings his extensive connections in the African music industry and a wealth of expertise in marketing, promotion, and artiste and repertoire (A&R) to the mix. Thus, this partnership hopes to showcase his visionary approach and tap into the expansive resources and global reach of WMG to advance the careers of African artistes and writers.
The first of many releases under this strategic partnership will be Smallgod and rapper Black Sherif’s upcoming single, “Fallen Angel”.
In a statement about the latest development, Smallgod noted, “Our mission at Small World Records is to amplify the voices of Africa and its diaspora. This resounding partnership with Warner Music Group will help deliver this mission by empowering emerging African artistes, breaking boundaries, and resonating across continents. Together, we aim to compose a symphony of boundless diversity, innovation, and passion, uniting cultures through the universal language of music with the core being from Africa.”
Max Lousada, CEO of Recorded Music, said “Smallgod is a brilliant tastemaker, marketeer, and visionary, and working with him will allow us to champion the incredible African talent he discovers. We will work with his artistes to give them the support and services they need to break onto the world stage.”
Similarly, Shani Gonzales – Warner Chappell Music UK Managing Director – added “Over the last few years, Warner Chappell Music UK has become a real hub for amazing African music and artistes. This new deal with Small World will give us even more access to the phenomenal talent coming through. Working alongside Smallgod, we can put these up-and-coming writers and artists in rooms with some of the world’s biggest stars.”