The newly-released record comes with an Afrocentric music video, shot in Lagos, Nigeria.
By Hope Ibiale
JUNO-nominated R&B artiste, Zenesoul, has released a new song tagged “KEOTR”. Serving as an early taste of what to expect from her soon-to-be-released EP, the newly-released record comes with an Afrocentric music video, shot in Lagos, Nigeria, and put together by burgeoning filmmaker, Mic Daviz and video producer, Tfry.
The record was written and composed by Zenesoul, while JMS and Nate Smith produced and engineered the song. In her own words, “KEOTR” is a reminder “to guard your soul and maintain focus on who you aspire to be”.
Speaking further about the inspiration behind the song Zenesoul said, “This song is inspired by me wanting to create something uplifting despite the toxic energy that I feel is outside when it comes to the dating world. It’s a reminder to myself and others to keep being a good person and to continue to love regardless of it all. Everything may be falling apart but keep an eye on the road and maintain who you are”. About the accompanying music video, she adds, “This video is probably one of my favourite videos! Everything came together beautifully! The inspiration for the video was to show a strong African woman who will not lose herself and I believe this video captured that perfectly”.
With five critically acclaimed EPs now under her belt, including her seminal lockdown project Coffee and 2021’s Brown Sugar, Zenesoul’s career has been marked by significant milestones, including garnering over four million streams, being championed by the likes of Complex, Earmilk, and Lyrical Lemonade, as well as strong support from Apple Music, Spotify, and Amazon Music, among others, solidifying her presence in the R&B world.