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YG Plus Announces Partnership with Boomplay

YG Plus Announces Partnership with Boomplay

YG Plus and Boomplay Partnership

This partnership between Boomplay and YG Plus was initiated to foster a deeper connection between South Korean artistes and their African fans. 

By Hope Ibiale

South Korea’s media and entertainment company, YG Plus, in a move to reach a new audience in Africa for its catalogue, has partnered with Africa’s premier music streaming and download platform, Boomplay. The collaboration brings YG Plus’ extensive catalogue of global K-Pop stars to a large African audience of over 70M on Boomplay.

According to a statement from YG Plus: “This marks a significant milestone for YG Plus as we continue to strive for global appreciation and recognition of our artistes’ work. It will enable our artistes to expand their following in Africa, tapping into the vibrant music scene on the continent and allowing fans to access their favorite tracks with ease”. They also stated that this partnership will foster a deeper connection between South Korean artistes and their African fans.

YG Plus and Boomplay Partnership
YG Plus and Boomplay Partnership

 Commenting on the partnership, Boomplay also stated, “We are welcoming labels, aggregators, and distributors from all over the world to the African market as well as increasing the awareness of African music globally. Our extensive market-leading reach in the African terrain provides an opportunity for catalogues to be monetised and exposed to the fastest-growing music streaming market in the world”. 

YG Plus is a Korean media and entertainment company and a subsidiary of YG Entertainment (YGE). It specializes in producing and distributing a wide array of content that spans music, merchandise, and beyond, all harnessed from the intellectual property (IP) of artistes known for setting global trends.

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Boomplay has been at the forefront of the music streaming revolution in Africa as an early-entrant streaming company. It is known for its innovative and user-friendly platform with a vast collection of songs across various genres.

Ultimately, the partnership between YG Plus and Boomplay marks an exciting chapter in the music industry, promising an enriching experience for fans and artistes.

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